About


A lifetime of expression

HOT Makeup Professional is an international brand that was founded in 2010 by Brazilian-born Francini Franco. HOT brings a unique approach to its products that were inspired by an artistic spirit of expression. HOT’s line of professional makeup was conceived to be a leading makeup brand not only for makeup professionals but for the needs of makeup enthusiasts as well.

HOT’s high-quality products are presented with affordable prices that bring richly pigmented colors with a long-lasting finish after application — holding the visible quality for longer periods of time. All collections are cruelty-free, hypoallergenic, free of: glutens, parabens, phthalates, and fragrances, and lastly, offer a wide selection of products with vegan ingredients.

HOT Makeup Professional products are available at hotmakeup.com, Naimie’s Beauty Center, The Makeup Club, and other select retailers in over 10 countries including: Qatar, Australia, Brazil, Paraguay, Ireland, Iceland, United Arab Emirates, and Bahrain. HOT is committed to the highest of standards in product testing, formulation, development, and meeting the demands of its unique customers.


Mission Statement

To be a leader in the beauty and makeup market by empowering women all over the world with affordable high-quality products.

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